How We Work
Our Approach.
Audit-first. Scope precisely. Build with discipline. Stay. The method behind every engagement — project work or retainer.
Step 01
Audit Before We Pitch.
"We did our homework before asking for yours."
Before the first meeting, we run your site through our KS Labs A11y Audit platform and a manual review. You get a real picture of where you stand — accessibility violations with WCAG criterion mapping, Core Web Vitals field data, SEO structure, and structured data status — before we ask you to spend any time with us.
This isn't a sales tactic. It's how we scope. We can't propose a realistic budget without knowing what exists. And it means you get real value from the first conversation, regardless of whether we end up working together.
What we audit: WCAG 2.2 AA conformance · Core Web Vitals (LCP, INP, CLS) · SEO structure & meta · Structured data (JSON-LD) · Mobile usability · Image optimization · Font loading
Step 02
Scope Precisely.
Informed by the audit, we define scope with enough precision to fix a price. For project work, that means fixed-fee milestones with clear deliverables agreed and signed before work begins. No estimate ranges, no open-ended budgets.
For retainer engagements, we define the categories of work (development, accessibility governance, platform maintenance, security monitoring) and the monthly hours allocation. You get monthly reporting by category so you always know where the time goes.
Project Work
Fixed fee · Milestone billing · Deliverables defined upfront · No surprise invoices
Retainer
Blended senior rate · Monthly category reporting · Defined SLAs · Emergency response included
Step 03
Build With Discipline.
Every deployment goes through staging. Accessibility testing runs before every push. Visual regression testing catches layout regressions automatically. Editor-safe theming means content teams can work without inadvertently breaking conformance.
Evan spoke at conferences on visual regression testing in web development. This isn't aspirational process talk — it's the actual workflow on every engagement.
Step 04
We Stay.
We stay for the long term. That's what happens when the people who built your site are still the ones maintaining it — they understand your organization well enough to make good decisions fast.
Retainer engagements include defined SLAs, monthly reporting, and emergency response with no premium markup. The person who answers at 7pm is the person who can actually fix it.
Start With A Conversation.
We'll audit your site before we meet. No obligation — just real data.