<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>The Keller Solutions Blog</title><description>Writing on web accessibility, Core Web Vitals, and institutional web work from the two principals who do the work.</description><link>https://keller-solutions.com/</link><language>en-us</language><item><title>Accessibility done right helps everyone. It&apos;s also just good business.</title><link>https://keller-solutions.com/blog/accessibility-helps-everyone/</link><guid isPermaLink="true">https://keller-solutions.com/blog/accessibility-helps-everyone/</guid><description>Accessibility is usually framed as accommodation for the few. Built as a quality discipline instead, it pays for itself in reach, search visibility, lower cost, and features you never planned for.</description><pubDate>Sat, 01 Aug 2026 00:00:00 GMT</pubDate><dc:creator>Evan Keller</dc:creator></item><item><title>Flight Log Entry #1</title><link>https://keller-solutions.com/blog/flight-log-1/</link><guid isPermaLink="true">https://keller-solutions.com/blog/flight-log-1/</guid><description>Topics ranging from how to run a business, good coding practices, new innovations, AI, project management, lead generation, and just random topics, debates, and motivational quotes.</description><pubDate>Thu, 25 Jul 2024 00:00:00 GMT</pubDate><dc:creator>Matthew McCay</dc:creator></item><item><title>Research gives you a hypothesis. A/B testing gives you an answer.</title><link>https://keller-solutions.com/blog/big-branding-small-business-ab-testing/</link><guid isPermaLink="true">https://keller-solutions.com/blog/big-branding-small-business-ab-testing/</guid><description>From my conversation with Jeremy Allen on the Big Branding Small Business podcast: why research is where a marketing decision starts rather than where it ends, and why the tests you lose are the ones worth having.</description><pubDate>Tue, 23 Jul 2024 00:00:00 GMT</pubDate><dc:creator>Evan Keller</dc:creator></item><item><title>Evan Invited to speak at 2024 Madison+ Ruby Conference</title><link>https://keller-solutions.com/blog/madison-ruby-2024/</link><guid isPermaLink="true">https://keller-solutions.com/blog/madison-ruby-2024/</guid><description>Evan Keller was selected to present &quot;Visual Regression Testing with Storybook and Backstop&quot; at Madison+ Ruby, August 1-2, 2024 in Madison, Wisconsin.</description><pubDate>Thu, 11 Jul 2024 00:00:00 GMT</pubDate><dc:creator>Evan Keller</dc:creator></item><item><title>Keller Solutions Launches to Solve Business Digital Marketing and Web Development Challenges</title><link>https://keller-solutions.com/blog/keller-solutions-launches/</link><guid isPermaLink="true">https://keller-solutions.com/blog/keller-solutions-launches/</guid><description>After years of dedicated work and extensive experience in the industry, we are thrilled to announce that Matt McCay and Evan Keller have officially launched Keller Solutions as a full-time endeavor.</description><pubDate>Wed, 03 Jul 2024 00:00:00 GMT</pubDate><dc:creator>Evan Keller</dc:creator></item></channel></rss>