Case Study · CEimpact
A Live Front-End Rebuild For CEimpact.
How Keller Solutions redesigned a pharmacy continuing-education platform's marketing site and commerce experience while it kept selling, with zero downtime.
- Client
- CEimpact (pharmacy continuing education)
- Role
- Ongoing design and engineering partner — marketing site, LMS, and accessibility
- Engagement
- Ongoing since March 2025
- Scope
- Marketing site redesign, LMS development and management, course-sync plugin engineering, VPAT and accessibility remediation
- Platform
- WordPress front-end rebuild, not a replatform
01
The Problem
When we began working with CEimpact in March 2025, its marketing site ran on a purchased WordPress theme that had been in place since 2023, before our engagement. The theme showed its origins. A stray template title band sat above the hero, the first impression leaned on a stock-photo backdrop, and the navigation was organized around products rather than what a visitor actually came to do.
Commerce ran on theme-default flows, and the overall experience didn't reflect the quality of the education behind it. This is a platform that sells memberships and courses around the clock, so whatever we changed had to go live without interrupting a business that earns revenue every day.
02
The Solution
We designed and built a custom replacement theme in our own repository, Tailwind-based and integrated with WooCommerce, then cut it over into production with zero downtime. This was a WordPress to WordPress effort: a design cleanup and front-end rebuild, not a replatform. Content, URLs, and the running business stayed in place while the design system, navigation, and commerce experience were rebuilt underneath them.
What Changed
First impression
Before
A stray template title band sat above the hero, over a stock-photo backdrop.
After
A message-led hero: “Stay Compliant. Grow Your Skills. Practice with Confidence.”
Navigation
Before
Product-first menus organized around Pharmacists and Technicians.
After
Audience navigation, By Practice Role, Get CE, Resources, and Partner Solutions, with a persistent path to the LMS.
Visual system
Before
Purchased-theme components with mixed, inconsistent treatments.
After
A cohesive illustration system, color language, and purpose-built components.
Conversion
Before
Two undifferentiated green buttons beneath the hero.
After
Guided paths by intent: Start Your Subscription, Certificates and Microcredentials, Explore Courses.
Commerce
Before
Theme-default WooCommerce product flows.
After
Account, search, and checkout experience rebuilt in the new system.
03
Before And After
The CEimpact homepage, before and after the rebuild.
04
The Results
A redesign delivered inside a running business
Design system, theme build, WooCommerce experience, and launch, with zero downtime for a site that sells memberships and courses every day.
One accountable partner across site and platform
The redesign was executed by the same team that builds and runs CEimpact's LMS and course-sync engineering, so the marketing site and the platform behind it stay in step.
Healthcare education with real accessibility governance
The same engagement authored the platform's VPAT and performs ongoing accessibility remediation.
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