Matthew McCay
AI changed what a website costs to own
Static sites have long offered speed and reliability. AI is changing the cost of creating and managing their content, making a bulky CMS harder to justify.
Writing From The People Doing The Work
Blog.
Accessibility, performance, and what it actually takes to run an institutional website well. Written by the two people who would be doing the work, not by a content team.
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Evan Keller
Accessibility done right helps everyone. It's also just good business.
Accessibility is usually framed as accommodation for the few. Built as a quality discipline instead, it pays for itself in reach, search visibility, lower cost, and features you never planned for.
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Matthew McCay
Flight Log Entry #1
Topics ranging from how to run a business, good coding practices, new innovations, AI, project management, lead generation, and just random topics, debates, and motivational quotes.
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Evan Keller
Research gives you a hypothesis. A/B testing gives you an answer.
From my conversation with Jeremy Allen on the Big Branding Small Business podcast: why research is where a marketing decision starts rather than where it ends, and why the tests you lose are the ones worth having.
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Evan Keller
Evan Invited to speak at 2024 Madison+ Ruby Conference
Evan Keller was selected to present "Visual Regression Testing with Storybook and Backstop" at Madison+ Ruby, August 1-2, 2024 in Madison, Wisconsin.
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Evan Keller
Keller Solutions Launches to Solve Business Digital Marketing and Web Development Challenges
After years of dedicated work and extensive experience in the industry, we are thrilled to announce that Matt McCay and Evan Keller have officially launched Keller Solutions as a full-time endeavor.
Want this on your site?
We audit your current site before the first meeting. No obligation.